A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …

What do Rock & Roll, Toto, and Facebook have to do with your cleaning business? Value conscious customers!! Big Billy Yeadon advises carpet cleaners to keep an eye on their company image in this new economic climate. So how and what are you contributing to your community?

One wanna-be entrepreneur asks Steve what to watch out for in buying a carpet cleaning business. Steve’s answers may surprise and shock you. If so, they may be just the wake up call you need to successfully sell your company in the future …

Check out these 10 questions that just may keep you from joining the 80% of start-up businesses that fail within their first decade. Then share with your fellow board members other vital questions that have kept you safe, sane and profitable …

Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.

Many entrepreneurs struggle with verbalizing their gratitude to others. SFS instructor Chuck Violand shares why saying “thank you” is so important and how you can do so …

Everywhere you go and every commercial transaction you make should be examined with your “Customer Eyeglasses”. For example, notice what Steve took out of a recent (and very sudden) sojourn to Brooklyn, New York …

In the deluge of Paperwork your Technicians and office staff manage don’t forget to track what matters most to your customers …