Are you “sailing against the cash-flow wind” as a professional carpet cleaner?

As Chuck reflects on how the typical carpet cleaning or restoration business is much like a boat he focuses on your business wind- MONEY! No money? Then as a business you are “dead in the water”. A simple concept? Yes. But at times agonizingly difficult to implement. Read on for Chuck’s meditations …

“Information age” to the “conceptual age”- where do I fit in?

You may be “just a carpet cleaner” but have you ever been accused of being “a blue-sky person”? Do you recall information better when it is explained in story form? Have you noticed that one of your child’s favorite sayings is “Mommy, read me a story?” If your head is nodding up and down, you are going to love this book.

Can I build a “Honda/Accura” carpet cleaning business model?

A premium Georgia carpet cleaner looks to expand into the budget cleaning market with a “parallel operation” operated with his existing staff and building. Steve isn’t real positive but would like other cleaner’s thoughts. Read and chime in …

Adding this “Extra Services Check List” will promote “Additional Service Options”!

Sometimes the best quickTIPS focus on the little things. For example, how much money are you “leaving on the table” simply because your client doesn’t know everything that your company offers?

What percentage of your carpet cleaning business is “repeat”? Are you sure? Really?

All of us brag about our “imagined percentages” of repeat clients. Comments like this are common at every SFS seminar: “Yeah, over 90% of my clients are repeat business.” But honestly, have you ever put a magnifying glass on this claim? (Steve confesses he was guilty of this empty bragging too!) One very capable SFS member did and here is what they found out …

Did you know your carpet cleaning technicians are “addicts”?

You would never knowingly hire a heroin addict, would you? And yet you are allowing another equally insidious addiction to continue without trying to stamp it out. Steve shares one sure-fire (but very painful) “tough love” approach …

Give your fire and water damage insureds a tasty way to remember you!

It has been well said, “the way to the heart lies through the stomach.” Read how you can create a great Moment of Truth with a traumatized restoration client with some very memorable but “personalized” comfort food …

Strategies for Success Seminar- February, 2010 (Dallas, TX)

There was a lot of energy in Dallas last week at Jon-Don’s most recent Strategies for Success seminar held at the Jon-Don Garland, Texas store. It was a pleasure to work with such an exceptional (if somewhat rowdy!) class. So what did these very capable, no-nonsense entrepreneurs have to say about their SFS experience …

Which type of carpet cleaning business “boat” will you choose to sail on?

Chuck Violand has been kicking off the Strategies for Success seminar for the last couple of years reflecting on his love of boats … and how different business models are like varied boats- all of which require different skills and tactics to avoid a tragic shipwreck. So which type of boat are you skippering? Check back in frequently to see Chuck’s latest thoughts …

I’m getting beat up on this upholstery cleaning job!

A harried Florida cleaner is battling an upholstery cleaning problem. Steve explains that sometimes the best thing to do is “throw in your cards” but do so with honor and dignity …

Should I go with a “one stop package” carpet cleaning “business opportunity”?

When entering a new industry it can be an oh-so-very-overwhelming journey. So it is tempting to go the pre-packaged equipment route, especially if the company offers you a “protected territory” for your carpet cleaning business. But Steve says to be very, very careful. After all, you are putting one more link in the “supplier chain” …