Marketing during COVID-19
‘TOMA’ stands for ‘Top-Of-Mind Awareness’ which just means your company should ‘come to mind’ when a potential customer in your market is asked about a service you provide.
Will you be ‘shrewd’ or ‘inexperienced’?
The ‘silver lining’ in this whole mess? Smart entrepreneurs will emerge from COVID-19 leaner, stronger and (potentially) more profitable than ever before!
Yep! It’s time “to squat on one’s heels”!
Since the COVID-19 slowdown appears to be a long-term event this means wise entrepreneurs will look ahead…
The why (and how) of ‘WAPR’
WAPR has profound implications for all of us in every facet of our lives. Let’s go deeper on each component!
Do you know your ‘Business ABC’s’?
So join me in a quick emergency ABC checkup of your business. Here is my ‘editorial license’ with medicine’s traditional ABC’s.
COVID-19 and your business…
I never imagined I’d be sending you a QuickTIP on… COVID-19! This virus has quickly upended our society in so many ways.
Looks (and smells) great? It will sell fast!
Offer specialized services to deodorize real estate and you can lock up the real estate agent market. Sweet smelling properties sell fast!
Tap into the ‘real estate agent referral’ market!
Real estate sales are booming. And homeowners turn to their real estate agents to recommendations on showcasing their home. Steve shares how to get agent’s attention ( and referrals) for free!
PLEASE offer more ‘ASO’s’ than just protector!
These Additional Service Options will bring you huge profits IF you give your client the PRIVILEGE to spend more money with you!
Get ahead of the curve with your spring cleaning rush!
Spring is a great time to get your equipment, truck(s) and/or you and your employees in order! But first avoid these spring cleaning dangers …
‘Clean up’ BIG TIME with Spring Home Shows!
Win new customers at Spring Home Shows. Steve shares multiple tips to get the best return for your efforts at trade shows this spring.
One great ‘sweet spot’ for commercial work!
Can this California cleaner find the ideal mix of commercial and residential work for her techs? Efficiency is key!
Why (and how) ‘Just popping in’ selling can transformed your life!
Simplify sales visits to make them happen on a regular basis! Steve offers one option to make regular new sales calls.
Should you ‘suck it up’ and do what you HATE, dread and despise?
What is keeping you from making sales calls? Steve gets to the point and offers a practical solution.
Challenge your new ‘Very Best People’ techs immediately!
Get your techs out in the field right away with two weeks training. Here’s how to implement it in your company …