How to Transform Your Restoration Business

Steve shares how to “transform” your company by focusing on the “Emotional Dynamics” of the home owner’s loss. (Even if you don’t offer restoration now many of the same principles apply in carpet cleaning too!)

12 Secrets for a Smoother Running Restoration Business

Obviously no 12 point Report is going to cover everything you need for success in restoration, but our guess is you will find downloading “12 Secrets for a Smoother Running Restoration Business” well worth your time.

Should I cover up shoddy carpet installations?

A Portland carpet cleaner has worked hard to build a retailer base. But now he is sick of bailing out his floor stores AND their “slap-it-in” installers! Steve suggests a middle ground…

Why can’t customer service always be this easy?

Everyone knows Big Billy has always been addicted to the coffee at Starbucks. Now his latest Starbucks experience has turned him into a raving fan. Future SFS attendees be warned …

Cleaning professionals- Can you improve your apology technique?

Should you say you are sorry even when it is not your fault? Southwest Airlines’ “recovery system” is just one of the many reasons why they are king of customer service AND make money as their competitors go broke. What does your company do when “it” hits the fan?

Never “oversell” the Scotchgard application to your residential carpet cleaning customers

Remember the old expression, “under promise, over deliver”? In other words, IF you’ve already got the Scotchgard protector sale, it is now time to lower the no doubt unreasonably high expectations of a typical residential cleaning customer. Steve shares how to NOT oversell carpet cleaning products.

Give your fire and water damage insureds a tasty way to remember you!

It has been well said, “the way to the heart lies through the stomach.” Read how you can create a great Moment of Truth with a traumatized restoration client with some very memorable but “personalized” comfort food …