Refrigerator magnets have to be hands down one of the most cost-effective marketing tools for cleaners out there. Steve explains how you can distribute a frig magnet in your target market area effectively…

There are a lot of new razzle-dazzle marketing tools out there and many show great promise. We’ll keep you up to date. BUT, Steve Toburen reminds us that for carpet cleaners nothing replaces footwork and getting a physical reminder into the customer’s home. Check out this twist on a standard carpet cleaning marketing tool- the door hanger.

Everyone asks: “What’s my business worth?” In this “How to Value Your Cleaning Business” Special Report, Steve Toburen shares the four factors in putting a realistic price on your company and an “Initial Business Valuation” worksheet to get you started …

Would you like to easily make an extra $75.00 to $150.00 per customer AND leave the home owner delighted? Steve shares a vision he received while watching Big Billy Yeadon “spinning away” …

The health and well-being of the home owner’s family is a huge motivation to have their carpets cleaned. So how should you (and your employees) treat the little ones in the house? Here are some great ways to put the kids (and their parents) at ease while you are cleaning the carpets …

You can’t go wrong focusing on customer’s kids and pets. Steve shares how he programmed in some “pet positive” Moments of Truth into his technician’s daily routine …

Nothing is worse than a raving angry call from a regular commercial carpet cleaning customer who discovers your crew left his or her business unlocked all night! Stop this particular nightmare forever with this week’s “quickTIP” …

First impressions are lasting impressions. Start off on the right foot with your disaster restoration customers by showing genuine care and concern. How? By simply paying attention. Read on for the details …