Promoting “word-of-mouth” referrals has always been the most effective business marketing. Online reviews are even better!
Tag Archives | customer cheerleader
Cleaning your carpets on the cheap is definitely “in”. Thanks to the economic downturn (and Groupon!) even well off carpet cleaning clients are negotiating for a better price. So what’s a poor cleaner to do?
All customers have questions they don’t verbalize! Read here samples of “Unspoken Questions” that are screaming away in your customer’s mind right now.
Steve provides a carpet cleaning preparation checklist to make things go smooth for the home owner and the carpet cleaning technician on production day.
Referral partnerships with individuals or companies that serve your prospective clients gives you a boost that traditional marketing just can’t reach.
Repeat business boosts your sales at a discounted marketing cost to you. Steve offers 3 tips to make it happen.
Increased sales can bring growing pains that have destroyed many small business contractors. Here is some help …
Organize and control your company’s Moments of Truth with these free tools.
Manage your customer’s experience to be successful in restoration, residential, janitorial services, commercial, or concrete and tile & grout cleaning.
Making the Cheerleader is your prime objective but if you don’t get paid it doesn’t feel quite so good!
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!
Does your cleaning/restoration company have these “Making It Easier” procedures implemented?
Improve your face to face time with clients. Make your great service even better by providing information that the customer can appreciate and use.
Offer a no-questions-asked guarantee in residential! (And honor it CHEERFULLY!)
A multitude of tiny MOTs combined together will create delighted Customer Cheerleaders that will produce millions of dollars in “downstream profits!”