Cleaning your carpets on the cheap is definitely “in”. Thanks to the economic downturn (and Groupon!) even well off carpet cleaning clients are negotiating for a better price. So what’s a poor cleaner to do?
All customers have questions they don’t verbalize! Read here samples of “Unspoken Questions” that are screaming away in your customer’s mind right now.
“Putting on the on the Customer’s Eyeglasses” is my term for looking at yourself (and your actions on the job) through the eyes of your client.
Steve provides a carpet cleaning preparation checklist to make things go smooth for the home owner and the carpet cleaning technician on production day.
Referral partnerships with individuals or companies that serve your prospective clients gives you a boost that traditional marketing just can’t reach.
Repeat business boosts your sales at a discounted marketing cost to you. Steve offers 3 tips to make it happen.
Organize and control your company’s Moments of Truth with these free tools.
Manage your customer’s experience to be successful in restoration, residential, janitorial services, commercial, or concrete and tile & grout cleaning.
Making the Cheerleader is your prime objective but if you don’t get paid it doesn’t feel quite so good!
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!
Does your cleaning/restoration company have these “Making It Easier” procedures implemented?
Offer a no-questions-asked guarantee in residential! (And honor it CHEERFULLY!)
Most clients postpone their cleaning because it is (at best) a “tolerated irritation”. This makes customer reminders all the more important. Here’s how to do it …
Chet Pharies whole heartedly recommends Jon-Don’s SFS training program to Restoration and Commercial companies. Your company can benefit too!
Here is a simple acronym “road map” for making unhappy clients into “Turbo” Customer Cheerleaders!