How to (gently) promote online reviews
Promoting “word-of-mouth” referrals has always been the most effective business marketing. Online reviews are even better!
customer cheerleader
Winning Over the “Price Shopper” (Without losing your shirt!)
Cleaning your carpets on the cheap is definitely “in”. Thanks to the economic downturn (and Groupon!) even well off carpet cleaning clients are negotiating for a better price. So what’s a poor cleaner to do?
Reply to “Unspoken Questions” with “Unspoken Answers”!
All customers have questions they don’t verbalize! Read here samples of “Unspoken Questions” that are screaming away in your customer’s mind right now.
Put on your “Customer’s Eyeglasses”!
“Putting on the on the Customer’s Eyeglasses” is my term for looking at yourself (and your actions on the job) through the eyes of your client.
Breaking the ice! (Part One)
Steve provides a carpet cleaning preparation checklist to make things go smooth for the home owner and the carpet cleaning technician on production day.
Develop “Referral Partnerships”
Referral partnerships with individuals or companies that serve your prospective clients gives you a boost that traditional marketing just can’t reach.
Why (and how) to get repeat business …
Repeat business boosts your sales at a discounted marketing cost to you. Steve offers 3 tips to make it happen.
Back to basics with ‘Moments of Truth’ (Part 3)
Organize and control your company’s Moments of Truth with these free tools.
Back to basics with ‘just one thing’…
Manage your customer’s experience to be successful in restoration, residential, janitorial services, commercial, or concrete and tile & grout cleaning.
How to get paid BEFORE your client “disappears”
Making the Cheerleader is your prime objective but if you don’t get paid it doesn’t feel quite so good!
Making the Cheerleader- EASILY!
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!
Keep it simple, sweetheart!
Does your cleaning/restoration company have these “Making It Easier” procedures implemented?
Differentiate your company with a DYNAMITE guarantee!
Offer a no-questions-asked guarantee in residential! (And honor it CHEERFULLY!)
Let your customer CHOOSE their reminder frequency and medium
Most clients postpone their cleaning because it is (at best) a “tolerated irritation”. This makes customer reminders all the more important. Here’s how to do it …
Success Profile: Chet Pharies- Lubbock, Texas
Chet Pharies whole heartedly recommends Jon-Don’s SFS training program to Restoration and Commercial companies. Your company can benefit too!