Breaking the ice! (Part One)
Steve provides a carpet cleaning preparation checklist to make things go smooth for the home owner and the carpet cleaning technician on production day.
customer cheerleader
Develop “Referral Partnerships”
Referral partnerships with individuals or companies that serve your prospective clients gives you a boost that traditional marketing just can’t reach.
Why (and how) to get repeat business …
Repeat business boosts your sales at a discounted marketing cost to you. Steve offers 3 tips to make it happen.
Steve’s Top 5 “Grow Your Business TIPS”
Increased sales can bring growing pains that have destroyed many small business contractors. Here is some help …
Back to basics with ‘Moments of Truth’ (Part 3)
Organize and control your company’s Moments of Truth with these free tools.
Back to basics with ‘just one thing’…
Manage your customer’s experience to be successful in restoration, residential, janitorial services, commercial, or concrete and tile & grout cleaning.
How to get paid BEFORE your client “disappears”
Making the Cheerleader is your prime objective but if you don’t get paid it doesn’t feel quite so good!
Making the Cheerleader- EASILY!
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!
Keep it simple, sweetheart!
Does your cleaning/restoration company have these “Making It Easier” procedures implemented?
Give your clients the “why and what”
Improve your face to face time with clients. Make your great service even better by providing information that the customer can appreciate and use.
Differentiate your company with a DYNAMITE guarantee!
Offer a no-questions-asked guarantee in residential! (And honor it CHEERFULLY!)
The why and how of “Thank You”
A multitude of tiny MOTs combined together will create delighted Customer Cheerleaders that will produce millions of dollars in “downstream profits!”
Let your customer CHOOSE their reminder frequency and medium
Most clients postpone their cleaning because it is (at best) a “tolerated irritation”. This makes customer reminders all the more important. Here’s how to do it …
Success Profile: Chet Pharies- Lubbock, Texas
Chet Pharies whole heartedly recommends Jon-Don’s SFS training program to Restoration and Commercial companies. Your company can benefit too!
How to recover from a service blunder
Here is a simple acronym “road map” for making unhappy clients into “Turbo” Customer Cheerleaders!