How to recover from a service blunder
Here is a simple acronym “road map” for making unhappy clients into “Turbo” Customer Cheerleaders!
customer cheerleader
“Making it easier” by using pocketed folders
Give your customers personalized attention with these simple pocketed folders. This easy tweak will save time and aggravation for everyone.
TOP TEN #1: “Make the Cheerleader”
Steve shares his #1 best way to Make More Money (MMM) at each job AND a list with 45 easy tips on HOW to MMM! Don’t miss this one!
TOP TEN #4- Make MORE $$$ by “Booking LESS”
Most cleaners love an upcoming week crammed full of jobs right from the git-go. But Steve says there are several subtle traps in overbooking your technicians. Learn how you may “Make More Money” by booking fewer jobs per week …
2011’s TOP FIVE articles!
What reached out and grabbed our cleaner and restorer readers during 2011? This recap let’s you know what our little “band of brothers” focused on last year. You STILL can act on any of these ideas. Just don’t let 2012 leave you in its dust.
I don’t want to be rich- will SFS help me?
Steve applauds a Florida carpet cleaners decision to focus on his family instead of searching for riches. So can the Strategies for Success seminar help a “little guy” that just wants to stay small?
Moment of Truth Residential Carpet Cleaning Checklist
This “Moment of Truth” checklist structures the job so your techs (and you!) can easily create a Cheerleader out of the home owner! Follow these simple steps …
Love cleaning customers … and their dogs!
Customers love two groups more than anything else in the world … their kids AND their PETS! Steve shares two great tips on how to make Cheerleaders out of pet owners from the get-go …
The right hoses= better extraction/ faster work
Speed your work up and then SLOW DOWN to create a Customer Cheerleader! Little ideas like this will create a “cash flow machine” out of your carpet cleaning business.
When you help the client you help yourself!
Move yourself out of the “just another carpet cleaner” trap by taking the initiative to help the client. Everyone will benefit.
How can I set my carpet cleaning service apart from the rest?
An Idaho carpet cleaner searches for ways to “differentiate” himself from the run-of-the-mill price-slashing carpet cleaner. Steve tweaks the original idea to promote more Scotchgard sales, improve customer loyalty and cleaning frequency and above all else dramatically increase profits!
Is it time to move away from the venerable carpet cleaning wand? Yes and no …
We seldom focus on carpet cleaning equipment or cleaning techniques in SFS except when it helps us introduce the Holy Grail of “consistency” with employees working in the customer’s homes …
Avoiding problems with multiple carpet cleaning price promotions …
Nobody likes misunderstandings or arguments and especially with a testy customer who feels like she has been “betrayed” on her carpet cleaning pricing. Here is a very simple way to keep all your advertised price promotions straight and heading off ugly confrontations before they start …
How I promoted my carpet cleaning business at my BNI group by ripping Steve Toburen’s stuff off!
They say “imitation is the sincerest form of flattery”. If so, SFS member Dave Pastor very “sincerely” likes our SFS Director of Training. Read how Dave blew away his local BNI group by sharing a few key SFS ideas. Then learn how you can use these same concepts in your company. (Even without attending SFS!)
Never doubt the power of a Negative Cheerleader in your carpet cleaning business!
Repeat customers that advocate your carpet cleaning services to others are your BEST marketing tool. On the other hand if you mess up …