Steve Toburen 
A few reflections on the many routes to success in this business. I would vote we go by water …
Hidden cameras, intercoms, even an open window can all lead to BIG negative Moments of Truth. Keep things on the straight and narrow by reminding your people that they are constantly being observed,
After moving to Georgia a carpet cleaner is finding it difficult to get the old cash flow started again. Instead of screaming “Get out there and sell!” Steve says to begin at home with the old-fashioned concept of “frugality” …
When you have many losses to choose from you should pick your most profitable “sweet spot” losses using these questions.
All of us (and especially you solo owner operators) should think about the fragile line between good health and winding up disabled in just one instant. And we’re not just talking health. Instead, think what would happen to your family’s economic security if you lose one, two, three or more months of work …
The condition of your equipment represents the image of your company. Here is one example of how to always make the best impression by “double-dipping” …
Steve,
Just a short question. I’ve always felt like I should be able to charge a premium rate for night or weekend work. However, when I bring this idea up to other carpet cleaners they act like I’ve hit on their mother! What did you do and if you did charge more, how much over your regular rates was it and did you get any resistance?
Perplexed in Toledo
Life is too short for a cleaning professional to pass his or her day down in the dumps. Plus any attitude (good or bad) is highly “contagious”. Here is one tip to keep a sour viewpoint from creeping up on you …
Business is going great! Now there are big questions on the horizon. What to do next?
While carpet cleaning can be physically demanding work, there is no need to be a brute about it. Thinking ahead to avoid unnecessary damage can save time, save money and most importantly impress your customers. See how these principles are applied to moving “large dressers”.
One recent SFS graduate asks how she can add a monthly payment for future programmed maintenance cleanings into the lease. While Steve is no lawyer (thank goodness!) he does share some ideas…
The logistics of working in snow, ice and freezing temperatures can be miserable! Yet you got to pay the bills. These tools will make it easier.
Large scale institutional work can provide a great “base” for your business. Or it can destroy it! Steve gives some great “look before you leap” counsel that any company can use …
You’ve done a great job. The carpets sparkle and your customer is delighted. Now cap this job off (and create a Customer Cheerleader!) by explaining how her home can stay clean longer …
Mobile phone use by you or your cleaning operation employees in the home is a bad idea. Here are some options to curb the problem.