Improve the relationship with the customer by focusing on calming the typical fears a home owner has about a new, unknown (and possibly very strange) carpet cleaning technician walking into their home. Read and IMPLEMENT this quickTIP …. please!
It’s just tough to build a “real business” without adding employees. In this industry, without employees, chances are all you will ever own is a very good “job”.
Disaster restoration can be very adversarial. Yet it also offer the biggest potential profits out there. Use progress photos to improve communication.
The homeowner/ carpet retailer relationship is a difficult and thorny one. Then along comes an unsuspecting carpet cleaner who just wants everyone to get along …
Make your employee’s first impression on the homeowner a positive one.
It is always a tough relationship between the policy holder and the insurance company. Your job is at least partly to keep all parties happy. One hapless Kansas mold remediation contractor got caught in the middle. Steve gives him some hints on how to stay out of this trap in the future …
All of us work better with goals AND rewards. So what perks (other than money) can you offer your employees to recognize/reward them?
A Minnesota carpet cleaner asks how he can easily promote Scotchgard protector on his website. Steve shares one great resource and an even better promotional idea …
Nothing is worse than a raving angry call from a regular commercial carpet cleaning customer who discovers your crew left his or her business unlocked all night! Stop this particular nightmare forever with this week’s “quickTIP” …
A few reflections on the many routes to success in this business. I would vote we go by water …
Hidden cameras, intercoms, even an open window can all lead to BIG negative Moments of Truth. Keep things on the straight and narrow by reminding your people that they are constantly being observed,
After moving to Georgia a carpet cleaner is finding it difficult to get the old cash flow started again. Instead of screaming “Get out there and sell!” Steve says to begin at home with the old-fashioned concept of “frugality” …
When you have many losses to choose from you should pick your most profitable “sweet spot” losses using these questions.
All of us (and especially you solo owner operators) should think about the fragile line between good health and winding up disabled in just one instant. And we’re not just talking health. Instead, think what would happen to your family’s economic security if you lose one, two, three or more months of work …
The condition of your equipment represents the image of your company. Here is one example of how to always make the best impression by “double-dipping” …