Why (and how) to market to your commercial account’s employees
Use personalized carpet spotter bottles to attract new customers at people’s place of business.
FREE Lifetime Spotter
Display your ‘care and concern’ with “Immediate Action”!
Creating Customer Cheerleaders is all about how they feel about YOU … not the work. Value Added Service is based on little details. For example…
Close the sale with “Reciprocal Giving”
Reciprocity just means you do something nice for someone without explicitly requiring they return the favor.
Reciprocal giving with FREE ‘Lifetime Spotter’
Steve shares the many benefits of giving a free Lifetime Spotter bottle to every client. Plus giving away Lifetime Spotter means you’ll almost never make a free spotting call on your 12 Month “Spot and Spill” Warranty Scotchgard customers!
“How can I break into a nearby town?”
A Texas cleaner wants to expand into a neighboring city. Are “door to door” visits giving away Lifetime Free Spot Out the way to go?
Your website address MAY be more important than your phone #!
Many customers don’t want to “chat” – they want to make their decision and even book the job online. Steve reminds you to help your prospects find your website easily…
Can I sell carpet cleaning door to door?
A Rochester, NY carpet cleaner needs some effective low cost marketing. Steve says if you are going to “burn some shoe leather” you better get a good return on your investment! Here’s how…
How to get more cleaning customer referrals
Even after a “good job” most clients won’t refer you. This simple “Moment of Truth” checklist will have homeowners boost your cleaning customer referrals!
Spring “Open House” marketing
Real Estate agents countrywide are getting into their “Open House” groove. Breaking into this market gives your company more work and more exposure. How can you do it? Easy! Steve outlines the steps to take …
Simply ‘apologize’ to get new clients!
You’ve probably heard of leaving a “door hanger” on each house to the side and on the three homes across the street. Now Steve walks you through a MUCH better twist on this venerable “Five Around” concept!
TOP TEN #2- Make More Money by “Selling Less”
Home owners are wary of being high pressured with bait-and-switch tactics. So Steve suggests you promote ONLY your most profitable products and services…
“How can I get my techs to maintain their service vehicles?”
Growth brings its own set of challenges. At the top of the list is teaching your techs to restock service vehicle. What options does a small operator have?
Moment of Truth Residential Carpet Cleaning Checklist
This “Moment of Truth” checklist structures the job so your techs (and you!) can easily create a Cheerleader out of the home owner! Follow these simple steps …
How to get carpet store’s cleaning referrals …
The carpet store is just happy to conclude the sale. But you want to get an “auto-pilot” referral. Steve shares 5 steps to slam dunk these referrals …
Throw in the towel and keep your phone ringing!
Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …