Can I sell carpet cleaning door to door?

A Rochester, NY carpet cleaner needs some effective low cost marketing. Steve says if you are going to “burn some shoe leather” you better get a good return on your investment! Here’s how…

“How can I get my techs to restock service vehicle after use?”

Growth brings its own set of challenges. At the top of the list is teaching your techs to restock service vehicle. What options does a small operator have?

Moment of Truth Residential Carpet Cleaning Checklist

This “Moment of Truth” checklist structures the job so your techs (and you!) can easily create a Cheerleader out of the home owner! Follow these simple steps …

How can I “work” my 70 year data base of installed carpets?

A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.

Throw in the towel and keep your phone ringing!

Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …

What can a carpet cleaner present at a “ladies club” meeting?

Wouldn’t it be great to get “up close and personal” with over 100 top prospects for your carpet cleaning services? That is where one Minneapolis carpet cleaner finds himself, but how can he make the best of his opportunity?

Can I increase my profit on carpet cleaning sales by peddling carpet spotter?

We all want to increase profit per job. But Steve warns against getting distracted peddling product for pennies when you could be making Cheerleaders (aka. word of mouth referral machines). How?? GIVE AWAY a bottle of “Free Lifetime Spotter” to every customer …

How “Duct Tape Marketing” can help a small carpet cleaner …

Most readers of this web site are great carpet cleaners and even better people! (After all, every single site contributor on here comes from the cleaning industry!) But as a group, carpet cleaners’ marketing skills stink! Big Billy Yeadon offers some “Duct Tape” to patch up your marketing techniques …

How can I reach out to my “straying” carpet cleaning clients?

A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …