How carpet cleaners can “partner” with retailers
This step-by-step procedure will show you how to get local flooring stores to consistently refer your services on every carpet they install!
referrals
How to reduce commercial complaints
This simple checklist consistently guides your front-line service worker’s relationship with your clients
Will your clients sing your praises online?
Clients sing your praises when they have been super impressed with your work. How can you make this happen today and EVERY day?
Develop “Referral Partnerships”
Referral partnerships with individuals or companies that serve your prospective clients gives you a boost that traditional marketing just can’t reach.
Making the Cheerleader- EASILY!
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!
Using your vans to recognize great employees
You should frequently (every day if possible) tell your staff how much you appreciate them, but that is not enough.
Use “Reciprocal Giving” in your cleaning & restoration business (Video)
“Reciprocity” means you do something “nice” for a client (without asking anything back in return).
How to forecast (and avoid) upcoming issues!
Use this weekly cleaning company finances report to get a snapshot of where you are and what is coming down the road.
How to get more disaster restoration referrals
Are your Restoration techs focused on the “Emotional Dynamics” of the loss? You’ll make more restoration referrals with this easy checklist.
Should I cover up shoddy carpet installations?
A Portland carpet cleaner has worked hard to build a retailer base. But now he is sick of bailing out his floor stores AND their “slap-it-in” installers! Steve suggests a middle ground…
The Real “Secret” to Marketing
Bill Yeadon typed the word “secrets” into Amazon.com and received 168,876 hits. This made him wonder: “Are there really any ‘secrets’ in marketing?”
TOP TEN #1: “Make the Cheerleader”
Steve shares his #1 best way to Make More Money (MMM) at each job AND a list with 45 easy tips on HOW to MMM! Don’t miss this one!
You just never know who is calling …
Tired of all the “how much” phone calls from Price Shoppers? SFS member Larry Holder reminds us that not all questions about price are from cheap people. Then Steve chimes in with a great (and free) phone script that answers “How much do you charge”?
2011’s TOP FIVE articles!
What reached out and grabbed our cleaner and restorer readers during 2011? This recap let’s you know what our little “band of brothers” focused on last year. You STILL can act on any of these ideas. Just don’t let 2012 leave you in its dust.
Donley Services “cleans up” in St. Louis!
A savvy St. Louis entrepreneur checks in with a progress report for the SFS team and shares some resources with all of us …