Beware of “Heightened Awareness Syndrome”

It drove me absolutely nuts when my company was blamed for the customer’s pre-existing problem(s)! However usually they (and I) were innocent victims of a weird psychological phenomenon I’ve dubbed … “Heightened Awareness Syndrome”! (HAS)

Timidly entering the commercial arena …

Many carpet cleaners are fighting off the “residential recession blues” by entering the contract commercial area. But writing the business proposal is a bit intimidating for many of our Site Members. Steve throws a life-line out to one hard working but frustrated carpet cleaner …

‘Pre-introduce’ your techs to your client BEFORE they arrive!

Improve the relationship with the customer by focusing on calming the typical fears a home owner has about a new, unknown (and possibly very strange) carpet cleaning technician walking into their home. Read and IMPLEMENT this quickTIP …. please!

Don’t get caught in the middle between the adjuster and the property owner …

It is always a tough relationship between the policy holder and the insurance company. Your job is at least partly to keep all parties happy. One hapless Kansas mold remediation contractor got caught in the middle. Steve gives him some hints on how to stay out of this trap in the future …

How can I get my carpet cleaning techs to upsell?

An Oklahoma business owner wants to do right by his employees but is frustrated by their apathy and fear in selling carpet protector. Steve shares 7 steps that he used to super-charge his Scotchgard carpet protector sales …

How your carpet cleaning or restoration company can not only survive but prosper with “Situational Awareness”!

Complacency, routine and arrogance have destroyed companies much bigger and (at one time) more successful than your cleaning or restoration operation. So how can you survive and even prosper in today’s extremely challenging business environment? Steve shares the concept of “S/A” …