All customers want to FEEL like they are in control! Here’s how you can give them the “ILLUSION of Control”…
Your customer’s biggest challenge? Choosing a cleaning or restoration contractor when they can’t “try on” your work BEFORE you perform it in their home or business.
The “Let me check with…” response is usually an “evasion tactic” to avoid the more accurate (but extremely adversarial) customer reply, “You are waaaaaay more expensive than the other guys!” What should you do?
Steve gives advice to a New York cleaner on the content and design of a killer sales brochure.