Can I (should I?) start a restoration company again?
Should this restorer start a restoration company of his own? There are no easy answers. Steve invites all cleaners and restorers to first establish goals.
The Employee Profile Page helps break the ice! (Part Two)
Use an Employee Profile Page to introduce your employees before they even knock on the customer’s door. Steve offers key elements to include.
Meg’s Story Directory
Meg and John Burdick share their journey in the quest for success. Join us as we rejoice in their victories and commiserate with them in the pitfalls that all companies eventually face.
Breaking the ice! (Part One)
Steve provides a carpet cleaning preparation checklist to make things go smooth for the home owner and the carpet cleaning technician on production day.
How to “pave the way” for your Technicians
Pre-orient your customers on what to expect while also giving them Additional Service Options.
How to break down the commercial and restoration “smoke screen”
When the prospect doesn’t like the price they use a “smoke screen” objection. Hurdle these objections in commercial or restoration with these key phrases.
How can I hire a salesperson for commercial accounts?
Should a business hire a salesperson or do it themselves? Steve Toburen gives a complete answer to this question to a surprisingly complex question.
Quote your highest priced package first!
You’re nervous. And yet Steve says to offer ONLY your highest priced package. Seem like a bad idea? Learn Steve Toburen’s 3-step ‘closing-the-sale’ sequence.
Develop “Referral Partnerships”
Referral partnerships with individuals or companies that serve your prospective clients gives you a boost that traditional marketing just can’t reach.
Use this residential maintenance program for “guaranteed” clients!
Small companies can enjoy large monthly cash injections thanks to a successful residential maintenance program. Boost your cash flow with “Stay Beautiful”.
Forward Scheduling fills your schedule a year in advance!
Forward Scheduling increases your customer’s cleaning frequency AND boosts your bottom line? We offer 4 tips to increase your repeat customers.
How could your carpet cleaning customer forget about you?
You did a great job but you never heard from your customer again! Here’s 4 tricks to not let the customer forget about you.
Why (and how) to get repeat business …
Repeat business boosts your sales at a discounted marketing cost to you. Steve offers 3 tips to make it happen.
How can I compete with the dreaded preferred vendor?
Restoration preferred vendors have transformed the water damage mitigation world for the small independent restorer … and not for the better!
Why grow into a ‘Critical Mass Business’?
Just what is a Critical Mass Business and how can you make it work for you?