How to get paid BEFORE your client “disappears”
Making the Cheerleader is your prime objective but if you don’t get paid it doesn’t feel quite so good!
customer service
Using your vans to recognize great employees
You should frequently (every day if possible) tell your staff how much you appreciate them, but that is not enough.
“Immediate” website response pays off big!
You can’t go wrong by giving your customer control and then doing what they want! Steve reviews options for making this happen …
The context of “free”
Whether it’s “free air” or free speech or freedom of choice, each freedom has a “cost/benefit ratio”.
So what can SFS: “Business Transformation” do for you?
The Strategies for Success program has always been the industry’s “Gold Standard” for business building help. Now Steve says SFS is even better for 2013…
How to recover from a service blunder
Here is a simple acronym “road map” for making unhappy clients into “Turbo” Customer Cheerleaders!
Always “do extra” but never do it “for free”!
Value Added Service is all about going the extra mile to make your customer happy. Here are a few options and tips on how to present your “no-charge” extras.
Why can’t customer service always be this easy?
Everyone knows Big Billy has always been addicted to the coffee at Starbucks. Now his latest Starbucks experience has turned him into a raving fan. Future SFS attendees be warned …
The advantages of an “on-site” VAST seminar
SFS graduates are eager to turn their companies into fine-tuned Cheerleader making machines! BUT how can you get the average tech to “buy in” to your new vision? Jeff Cutshall has the answer …
American Airlines files Chapter 11- so what?
American Airlines was once the largest airline in the world and it now is struggling to survive. Anyone that has flown them over the past year could see the signs- in the AA employees! So can you learn an important lesson from AA’s sad example?
Al Paulsen: “I was too stubborn to cut off my ponytail!”
Before I attended SFS I was on my way to “partial retirement”. But the things I learned from the SFS program really moved it along. I now take about 16 weeks of vacation a year and the business just “keeps on keeping on”!
Getting maximum results from your comment cards
Getting customer feedback is vital for any business. Steve shares how you can get “maximum mileage” out of the time-honored Customer Comment Cards …
David Gargan discovers “cleaning freedom”!
Industry veteran David Gargan just loved the physical act of cleaning carpets … until he hit the big 4-0! Learn how Dave “broke free from the wand” and discovered the wonderful gift of personal time with his family.
Talk about Emotional Marketing!
As the rock and roll song goes “the best things in life are free.” And when it comes to marketing, good PR is “priceless.” Add human pathos and emotional content to the PR and you have reached the mountaintop!
Should a cleaning professional ever really be done learning?
The opportunity to learn business building advice from a very unique company is a rare opportunity, even for a 75-year-old industry legend. Who is this “legend” and which “unique” company can teach him something?