Never argue “cleaning methods” with a client!
Steve agrees with healthy debate between cleaning and restoration professionals. However arguing cleaning methods is not a good idea. Here’s why…
in the home script
The Simple “1-2 Cheerleader Punch”!
How can you make it simple for your techs to influence how the customer FEELS about them? Here’s one simple, powerful tip.
How to be more productive in carpet cleaning
This Residential “Set-up List” organizes each trip up to the house while still focusing on the all important customer.
Close the sale with “Reciprocal Giving”
Reciprocity just means you do something nice for someone without explicitly requiring they return the favor.
Use “Reciprocal Giving” in your cleaning & restoration business (Video)
“Reciprocity” means you do something “nice” for a client (without asking anything back in return).
The “Show and Tell” carpet cleaning pre-inspection (Video)
Create a dramatic “before-and-after” contrast with this “Show and Tell” Demo to show the customer just how great their carpets will look after cleaning. Help your customer visualize the final results and you’ll always book the job! Steve takes you step by step through his “Show and Tell” process. More resources: Steve’s Special Report: Carpet … Read more
Help your client remind you about carpet protector!
Imagine getting your customer to bring up the “carpet protection” subject! Steve shares how to do this automatically and without the technician having to say a single word!
Make your first impressions stand out
“First impressions last.” It is that simple. So focus on those first two essential minutes on the job. For example…
Making your Photo ID badges even better!
Wearing a simple photo ID badge calms your first time client’s silent fears and is a great Moment of Truth. Now Steve weighs in on how to get even more traction out of ID badges!
Cautiously addressing the client in her home
A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!
TOP TEN #1: “Make the Cheerleader”
Steve shares his #1 best way to Make More Money (MMM) at each job AND a list with 45 easy tips on HOW to MMM! Don’t miss this one!
TOP TEN #2- Make More Money by “Selling Less”
Home owners are wary of being high pressured with bait-and-switch tactics. So Steve suggests you promote ONLY your most profitable products and services…
Cleaners AND restorers: Sell more protector!
Everyone can Make More Money by selling carpet protector. Steve shares an “Xactimate secret” for restoration contractors to sell more scotchgard.
Moment of Truth Restoration Checklist
This restoration “Moment of Truth” checklist structures the job so that while your employees are doing the restoration work, they are also giving the home owner positive Moments of Truth.
The advantages of an “on-site” VAST seminar
SFS graduates are eager to turn their companies into fine-tuned Cheerleader making machines! BUT how can you get the average tech to “buy in” to your new vision? Jeff Cutshall has the answer …