Differentiate your company with a DYNAMITE guarantee!
Offer a no-questions-asked guarantee in residential! (And honor it CHEERFULLY!)
Should you check your Google rankings?
Google is the 600# gorilla in the “doing business on the Internet” room and you better play nice with it!
Quit using your cell phone to check what time it is!
It infuriates customers to see your workers (or sub-contractors) “dilly-dallying” on their smart phones instead of getting the job done.
So do you play “second fiddle”? – Part 2
Business leaders work best with second fiddles who have a deep inner strength and confidence and who feel secure in their position. Second fiddles are much appreciated!
How can I hire someone who hasn’t applied?
Turnover is par for the course in Carpet Cleaning and Restoration companies. However there really are good employee candidates out there. Steve offers some suggestions for finding (and holding on to) the best.
Should “second fiddles” be ashamed of their position? – Part 1
The “second fiddle” title conjures up images of being second rate, living in the shadow of the one in first place, or riding someone else’s coattails. Is that fair… ?
Do a ‘Trial Hire’ BEFORE you ‘propose’ to a job applicant
So why not let both parties get to know each other before you “tie the knot” by offering full time employment? Here’s how to do this…
These days Google Organic just makes more sense than Google Places
What’s the difference between normal Google search results and Google Places? Does it really matter? It sure does! Find out what works and what doesn’t.
Offer Priority Appointments to “lock in” your clients!
Increase your client’s cleaning frequency with “Forward Scheduling” and your profits will soar!
Can I rebuild my struggling restoration business?
An experienced restorer has fallen on hard times. Steve offers short and long term solutions to a difficult situation.
Hope you like cleaning polyester!
Americans are now recycling 30% of the 50 billion plus water bottles we consume every year! Much of this recycled plastic (polyethylene terephthalate/PET) is being turned into residential carpet. Are you up for the challenge?
Escaping Groundhog Day Management – Part VIII
When we fail to hold ourselves accountable, we turn to blaming outside forces for our situation. And yes, blaming others is when we unknowingly commit ourselves to our very own Groundhog Day.
Escaping Groundhog Day Management – Part VII (Discipline)
We’ve discussed the first two sub-categories of discipline: 1) The ability to execute and 2) to hold yourself accountable. Now let’s finish up with this last characteristic – the ability to get out of our own way!
Strategies for Success Seminar- April, 2014 (Jon-Don Dallas, TX)
SFS is hard to put in words. It felt like I was drinking from a “fire hose of helpful information!” … “Overwhelming” in the best possible way.
How should I bonus my techs for “up-sells”?
This is a great question and I don’t mean to dodge it but my answer really depends on the profit margins you are working with on “additional services”. Here’s my analysis …