The Story Factor by Annette Simmons
The best business books aren’t just about business; they give you tools to improve your communication skills and/or increase your powers of influence. Bill explores how to create a “story”.
I loved my “duckbills”!
Tools in our industry can range from the massive to the sophisticated. So why my love affair with “duckbills”?
SEO Made Easy by Evan Bailyn
Even if you hire your SEO work out you still need to have enough knowledge to a) consult with a SEO expert and b) hold their feet to the fire!
The Simple “1-2 Cheerleader Punch”!
How can you make it simple for your techs to influence how the customer FEELS about them? Here’s one simple, powerful tip.
Somebody always pays- Part 2
How often is the company checkbook used as a piggy bank for the owner’s personal purchases (some of which can be pretty grand) that bring no value to either the company or its customers?
Somebody always pays- Part 1
When you own a business the meter is always running and somebody has to pay the fare. Either it’s customer or it’s you …
Who should pay for my techs training and certifications?
A Memphis cleaner plays with his options of how not to get hung out to dry by his new technicians. Will it work? What else should he take into account? Steve weighs in.
Stop sending broken/unsafe equipment back out on the job!
Equipment breaks down. Its part of production and nature of our industry. It’s OK. But continously sending damaged equipment back into the field is NOT ok. Here’s how to break the cycle…
Stay hungry, stay foolish – Part 2
As a business owner you work hard to hang on to the success you have achieved. But can you hang on too tight?
How to learn from customer complaints
This Customer Concern Follow-up Sheet will salvage the customer while providing valuable feedback for your company.
Transform a complaining client into a Cheerleader- Part 3
Let’s wrap this series up with my one-two punch that will make a complaining customer absolutely fall in love with your company.
Transform a complaining client into a Cheerleader- Part 2
No matter how good you are a few clients will STILL complain. (And you can only HOPE they call you instead of nailing you on the Internet for 1,000’s of prospective customers to read!)
Stay hungry, stay foolish – Part 1
In 2005 Steve gave the commencement address to the graduating class of Stanford University. The advice Steve borrowed and was giving to the Stanford graduates was to “Stay hungry, stay foolish!” How can this phrase influence you?
Transform a complaining client into a Cheerleader- Part 1
What do you do when an unhappy client actually wants to USE your “100% delighted guarantee”! GRRRR! This is so unfair since you did a “good job”! Listen carefully here..
How can I compete against the ‘Big Boys’?
You don’t need (or even want to be) a national company. As you well know lots of people don’t like the “big boys” and prefer the local “little guy”. So don’t let yourself be intimidated!