How can I compete against the ‘Big Boys’?
You don’t need (or even want to be) a national company. As you well know lots of people don’t like the “big boys” and prefer the local “little guy”. So don’t let yourself be intimidated!
cash flow
Can I rebuild my struggling restoration business?
An experienced restorer has fallen on hard times. Steve offers short and long term solutions to a difficult situation.
Escaping Groundhog Day Management – Part II (Focus)
In today’s business environment it’s hard to focus on business objectives that extend beyond the next twelve months. However this FOCUS is not optional …
“So how can I push my techs to sell residential contract cleaning?”
Increase your carpet cleaning cash flow with residential contract cleaning. Steve Toburen outlines how to improve Stay Beautiful contract signups.
Maturing gracefully in business- Part 4
Successful companies, as well as business owners, recognize what their strengths are. Not only that, but they also recognize what makes them strong.
How to forecast (and avoid) upcoming issues!
Use this weekly cleaning company finances report to get a snapshot of where you are and what is coming down the road.
Can you help me to “forward schedule”?
Steve does the old “good news/bad news” routine with an Australian carpet cleaner. But even Steve’s “tough love” is positive for this family run business…
What’s in YOUR “pipeline”?
Every business needs a quick page-at-a-glance “State of the Union” Report on what is coming at them. (Both good AND bad!)
Reciprocal giving with FREE ‘Lifetime Spotter’
Steve shares the many benefits of giving a free Lifetime Spotter bottle to every client. Plus giving away Lifetime Spotter means you’ll almost never make a free spotting call on your 12 Month “Spot and Spill” Warranty Scotchgard customers!
How to “guarantee” your client’s yearly cleaning
Your biggest challenge in residential? Homeowners “put off” their carpet cleaning! This “warranty” will get you the yearly cleaning.
Changing the focus in your company
Instead of focusing on your employees let’s look at other things that can drive us toward profitability.
Shipwrecked by complacency?
Your comfortable, even boring routine can quickly bring on a “shipwrecked business” if you fall prey to complacency. Consider the tragic Costa Concordia disaster…
Help me implement the Stay Beautiful program!
Steve gives his quick review of what the Stay Beautiful program is and how it works. Use this program to 1) retain your customers, 2) maintain cash flow and 3) raise the value of your business.
Never present a “contract” for signing
Words make a difference. So sell commercial carpet cleaning smart by avoiding negative phrases like “contract”. What to use instead? Read on…
Solid decisions- NOT “wishful thinking” (Part 3)
Can a small business owner be toooo optimistic in their view of future sales? You better believe it! Chuck warns us of the dangers in “gonna sales.”