What should I include in an “agent introductory letter”?
Face to face selling is almost always the best. Chuck and Steve provide insights to a disaster restoration company on how to start off right.
Steve Toburen
Timid cleaning and restoration contractors have skinny kids!
Keep negative thoughts at bay when you don’t get the job. Here are some realistic options.
Our TOP TEN “QuickFix” Business Solutions
Your biggest “challenge”? Getting hit with the same OLD PROBLEMS over and over again and NOT DOING ANYTHING TO SOLVE THEM!
Yet another Steve’s TOP TEN List!
It has become a tradition! Steve’s end-of-the-year TOP TEN list! (And thank you for every time you clicked on one of my QuickTIPS in 2014!)
Can you give me any brochure ideas?
Steve gives advice to a New York cleaner on the content and design of a killer sales brochure.
Stop sending broken items back out into the field
Change your Business Infrastructure to avoid ugly, profit destroying negative Moments of Truth!
How to resolve 90% of your TM issues… immediately!
Today’s truck mounts are VERY reliable. But TM’s are machines and machines still break down, don’t start and/or CONSPIRE to destroy your business!
Include a “waiting time limit” in your voice mail
No amount of money will completely “heal the irritation” of an impatient customer waiting (and waiting and waiting) for your return call. So give your caller “hope”
Should I hire a whole bunch of part time salespeople?
A brand new commercial cleaning business owner wants to “blast” his sales area with a focused short-term team. Good idea? Steve and Chuck give feedback.
How can I avoid leaving money on the table?
Steve’s first rule in selling is to give multiple price options. But how can a cleaner find the sweet spot in pricing even with these options?
Why you must ask “Valid Business Questions”
What are “Valid Business Questions”? Steve gives sample questions to help you build confidence with the customer and make the sale.
Never argue “cleaning methods” with a client!
Steve agrees with healthy debate between cleaning and restoration professionals. However arguing cleaning methods is not a good idea. Here’s why…
I loved my “duckbills”!
Tools in our industry can range from the massive to the sophisticated. So why my love affair with “duckbills”?
The Simple “1-2 Cheerleader Punch”!
How can you make it simple for your techs to influence how the customer FEELS about them? Here’s one simple, powerful tip.
Who should pay for my techs training and certifications?
A Memphis cleaner plays with his options of how not to get hung out to dry by his new technicians. Will it work? What else should he take into account? Steve weighs in.