Beware of “Heightened Awareness Syndrome”

It drove me absolutely nuts when my company was blamed for the customer’s pre-existing problem(s)! However usually they (and I) were innocent victims of a weird psychological phenomenon I’ve dubbed … “Heightened Awareness Syndrome”! (HAS)

Make a “Preemptive Strike” on your client!

You’ve surely heard the old saying: “You discover the problem and point it out to the client- they still ‘own it’. But when they find it and complain about it to you- now you ‘own it’!” Here’s how to make this into a system in your company.

The “Show and Tell” carpet cleaning pre-inspection (Video)

Create a dramatic “before-and-after” contrast with this “Show and Tell” Demo to show the customer just how great their carpets will look after cleaning. Help your customer visualize the final results and you’ll always book the job! Steve takes you step by step through his “Show and Tell” process.

More resources:

Steve’s Special Report: Carpet Cleaning Inspections that Sell!

Order your own private label spotter: Jon-Don’s Custom Label Program

Use only bright white towels for this presentation: New bright white hand towels