“Should I buy a marketing package?”
Before shelling out major cash for an oversold generic marketing kit, take a peek at these FREE cleaning & restoration resources that are at your disposal.
Steve Toburen
What % of gross should I be spending to capture new clients?
Chuck and Steve go beyond the percentages with some penetrating questions to help a Philly based cleaner find new clients.
TOP TEN #1: “Make the Cheerleader”
Steve shares his #1 best way to Make More Money (MMM) at each job AND a list with 45 easy tips on HOW to MMM! Don’t miss this one!
TOP TEN #2- Make More Money by “Selling Less”
Home owners are wary of being high pressured with bait-and-switch tactics. So Steve suggests you promote ONLY your most profitable products and services…
The owner won’t sign over the insurance check- HELP!
A recent USA Today survey says 21% of homes in the US are worth less than the mortgage. Steve tells you how to protect yourself BEFORE you start remediation on these “underwater” houses that are really flooded!
You just never know who is calling …
Tired of all the “how much” phone calls from Price Shoppers? SFS member Larry Holder reminds us that not all questions about price are from cheap people. Then Steve chimes in with a great (and free) phone script that answers “How much do you charge”?
TOP TEN #3- Develop “Tollbooths”
Quit leaving your clients dangling like ripe plums- ready to be plucked by an aggressive competitor. Instead, “pre-book” them for their next cleaning before you leave the job. Steve shares two ideas …
So how is your retirement funding coming along?
The future IS coming at you and faster than you think! Steve shares some scary AND motivating statistics about retirement funding …
TOP TEN #4- Make MORE $$$ by “Booking LESS”
Most cleaners love an upcoming week crammed full of jobs right from the git-go. But Steve says there are several subtle traps in overbooking your technicians. Learn how you may “Make More Money” by booking fewer jobs per week …
“Commercial Carpet Analysis” Form
So you finally muster up the courage to visit a great prospect for your regular commercial carpet maintenance. Even better, the owner agrees to see you! So NOW what do you do???
Cleaners AND restorers: Sell more protector!
Everyone can Make More Money by selling carpet protector. Steve shares an “Xactimate secret” for restoration contractors to sell more scotchgard.
“How can I build up carpet cleaning in my janitorial business?”
A San Diego janitorial contractor wants to move into the lucrative world of carpet cleaning and needs helps. As usual, Steve rides in to the rescue but needs everyone’s help!
TOP TEN “How to Make More Money” #6: Develop niche services
Quit competing against the far-too-COMMON “Clean Any Size Living Room, Dining Room and Hall for …” bozos. Instead, offer UNCOMMON “special niche services”!
TOP TEN List Idea #7: Pre-orient your client on how to spend more!
Remember, your clients can’t buy more if they don’t know! Steve shares some tips in #7 of his TOP TEN Ways to Make More Money From Each Job List …
Water Damage Customer Interview Form
This Water Damage Interview Form will help you (and more importantly your employees) give structure to your initial “emergency response”