“Carefully Clean” technicians create Cheerleaders!
No one wants your previous customer’s “issues” brought into their home. So keep your clothes problem (and lint/ fiber/ dander) free with this little TIP …
Emotional Dynamics
Create Cheerleaders by respecting the home owner’s privacy
Inevitably home owners feel invaded and vulnerable with strangers working in their home. Reassure and calm their traumatized emotions by respecting their “most private spaces” …
Five bucks to get ‘started off right’ with home owners!
Here is a simple, easy and cheap QuickTIP that will reassure the home owner AND create a “moving billboard’ out of every one of your employees …
How a “simple act of human kindness” can pay off big time with a fire and water damage restoration customer!
First impressions are lasting impressions. Start off on the right foot with your disaster restoration customers by showing genuine care and concern. How? By simply paying attention. Read on for the details …
Do college graduates make good carpet cleaning employees?
College can be a wonderful gift and a great opportunity. OR it can be a four, five or six year party that wastes time and money. After reading a New York Times article Steve reflects on today’s cleaning workforce …
Do we need to personally call back every single carpet cleaning job?
An experienced Omaha area carpet cleaner is in danger of letting his quest for “time efficiency” threaten the all important personal relationship with his cleaning customers he has worked so hard to develop. Steve searches for the productive middle ground …
Words to live by and not just for carpet cleaners either!!!
How do you sum up life in one paragraph? Does it even remotely involve your truck mount, pre-spray, cleaning solution or other cleaning equipment? We sure hope not! Brian Dyson of Coca Cola has done a very nice job of helping everyone (carpet cleaning and restoration professionals included) keep focused on the really important things in life …
Mike Lamunyon transforms his restoration company with SFS/VAST!
27 year industry veteran Mike Lamunyon has transformed his company with Value Added Service concepts. Every single one of his 20 plus employees are on board with the Value Added Service techniques taught by the Strategies for Success (SFS) seminar and Jon-Don’s one day “Valued Added Service for Technicians” (VAST) class. Check out what these programs could do for your company …
“Information age” to the “conceptual age”- where do I fit in?
You may be “just a carpet cleaner” but have you ever been accused of being “a blue-sky person”? Do you recall information better when it is explained in story form? Have you noticed that one of your child’s favorite sayings is “Mommy, read me a story?” If your head is nodding up and down, you are going to love this book.
Give your fire and water damage insureds a tasty way to remember you!
It has been well said, “the way to the heart lies through the stomach.” Read how you can create a great Moment of Truth with a traumatized restoration client with some very memorable but “personalized” comfort food …
I’m getting beat up on this upholstery cleaning job!
A harried Florida cleaner is battling an upholstery cleaning problem. Steve explains that sometimes the best thing to do is “throw in your cards” but do so with honor and dignity …
4 Reasons to Get Serious About Cleaning Commercial Carpet
Commercial Cleaning still requires you to address unique Emotional Dynamics. However Value Added Service is still just as important. Jeff Cutshall offers you his help to make a living in the Commercial Carpet Cleaning market.
How can I target the right age group for residential carpet cleaning?
A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …
The question every customer is afraid to ask!
Way back in the 50’s Bo Diddley sang a song titled “Who Do You Love?” If Bo were around today he would change the lyrics to “Who Do You Trust?”
A richer life by “courting” your people.
In his fourth and final installment of his “courtship series”, SFS Instructor Chuck Violand expounds on the true riches to be found in business and (no surprise here!) they have nothing to do with money!