The Big Money in Home and Trade Shows
Get out there and sell “face to face” … by letting the prospect come to you!
marketing to women
How to Sell Residential “Additional Service Options”
This freshly revised Special Report lays the roadway towards new and repeat add-on sales of Scotchgard and other high-profit services. Are you getting the full profit potential out of each carpet cleaning job? Would you like to transform your carpet cleaning technicians into motivated yet subtle salespeople? The answers are inside …
Reply to “Unspoken Questions” with “Unspoken Answers”!
All customers have questions they don’t verbalize! Read here samples of “Unspoken Questions” that are screaming away in your customer’s mind right now.
Can you create a “picture”?
Let your client “pre-experience” the cleaning or restoration service you are selling.
The Story Factor by Annette Simmons
The best business books aren’t just about business; they give you tools to improve your communication skills and/or increase your powers of influence. Bill explores how to create a “story”.
Close the sale with “Reciprocal Giving”
Reciprocity just means you do something nice for someone without explicitly requiring they return the favor.
Texting for “permission to call”
Do you respect your customer’s personal space? What about your employees? Steve analyzes how “personal space” includes the use of telecommunications.
Finally! Fun and profits from Facebook?
Joe Burnich has discovered an easy, effective and inexpensive way to reach “high value” prospects with Facebook. Read Joe’s very “targeted” advice…
Reciprocal giving with FREE ‘Lifetime Spotter’
Steve shares the many benefits of giving a free Lifetime Spotter bottle to every client. Plus giving away Lifetime Spotter means you’ll almost never make a free spotting call on your 12 Month “Spot and Spill” Warranty Scotchgard customers!
Make your first impressions stand out
“First impressions last.” It is that simple. So focus on those first two essential minutes on the job. For example…
Your website address MAY be more important than your phone #!
Many customers don’t want to “chat” – they want to make their decision and even book the job online. Steve reminds you to help your prospects find your website easily…
Cleaning up by “doing good”!
Restoration operations, building service contractors and carpet cleaning companies can all offer charitable efforts for the community. (And win a few new customers along the way!)
“Show and tell” with an In-Line Filter
You work really hard to get the dirt and grime out of your customer’s carpet. Let them “see” your expert work with this time-saving tool.
Making your Photo ID badges even better!
Wearing a simple photo ID badge calms your first time client’s silent fears and is a great Moment of Truth. Now Steve weighs in on how to get even more traction out of ID badges!
How to recover from a service blunder
Here is a simple acronym “road map” for making unhappy clients into “Turbo” Customer Cheerleaders!