‘Careful Cleanliness’ pays off for contractors!
It’s all about how the customer FEELS about you and homeowners LOVE “clean”. That includes your vehicle, equipment, employees and YOU!
marketing to women
Help your clients ‘feel good’ about the condition of their home!
How many times have you had a residential carpet cleaning customer apologize to you for the condition of her carpets? This can be treacherous ground. This week’s quickTIPS shares a great response that will turn a negative in to a great positive Moment of Truth …
Can I help others AND my company at the same time?
What factors should a California cleaner consider before helping out his local food bank? Steve offers his insights.
Carpet Cleaning Pre-Inspections That Sell!
Getting your foot in the door can be tough. Making the sale can be even tougher. Wouldn’t it be nice if there was a step by step guide on how to inspect your customer’s home and sell your services efficiently on a regular basis. We present the latest SFS Special Report: Carpet Cleaning Inspections That Sell!
The Big Money in Home and Trade Shows
Get out there and sell “face to face” … by letting the prospect come to you!
How to Sell Residential “Additional Service Options”
This freshly revised Special Report lays the roadway towards new and repeat add-on sales of Scotchgard and other high-profit services. Are you getting the full profit potential out of each carpet cleaning job? Would you like to transform your carpet cleaning technicians into motivated yet subtle salespeople? The answers are inside …
Reply to “Unspoken Questions” with “Unspoken Answers”!
All customers have questions they don’t verbalize! Read here samples of “Unspoken Questions” that are screaming away in your customer’s mind right now.
Can you create a “picture”?
Let your client “pre-experience” the cleaning or restoration service you are selling.
The Story Factor by Annette Simmons
The best business books aren’t just about business; they give you tools to improve your communication skills and/or increase your powers of influence. Bill explores how to create a “story”.
Close the sale with “Reciprocal Giving”
Reciprocity just means you do something nice for someone without explicitly requiring they return the favor.
Texting for “permission to call”
Do you respect your customer’s personal space? What about your employees? Steve analyzes how “personal space” includes the use of telecommunications.
Finally! Fun and profits from Facebook?
Joe Burnich has discovered an easy, effective and inexpensive way to reach “high value” prospects with Facebook. Read Joe’s very “targeted” advice…
Reciprocal giving with FREE ‘Lifetime Spotter’
Steve shares the many benefits of giving a free Lifetime Spotter bottle to every client. Plus giving away Lifetime Spotter means you’ll almost never make a free spotting call on your 12 Month “Spot and Spill” Warranty Scotchgard customers!
Make your first impressions stand out
“First impressions last.” It is that simple. So focus on those first two essential minutes on the job. For example…
Your website address MAY be more important than your phone #!
Many customers don’t want to “chat” – they want to make their decision and even book the job online. Steve reminds you to help your prospects find your website easily…