Your greatest business challenge? ‘Displacement Activities’!
As an entrepreneur your most valuable business resource is your time … are you using it effectively? Steve helps you break down what this means.
Steve Toburen
What to do with the tables and chairs in restaurant carpet cleaning?
Restaurant tables and chairs- the bane of every carpet cleaner! Steve dishes out the secrets to how his company very profitably cleaned over 50 restaurants every month PLUS one BIG commercial cleaning NO-NO to avoid!
A great “prop” to explain why worn areas don’t respond well to carpet cleaning
We hear it all the time, “A picture is worth a thousand words”. Create a “picture” in the home owner’s mind that explains exactly WHY her high traffic areas don’t look as clean and shiny as the carpet under her sofa!
Will incorporating protect me legally?
So should you incorporate to protect personal assets? We can’t say as a) no one here is an attorney PLUS b) we don’t know your personal situation. But a few thoughts …
Pre-orient/ educate your carpet cleaning clients
Win Customer Cheerleaders by briefly explaining the cleaning process and how you are going to do it. Your goal is to give the home owner enough knowledge to FEEL in control.
Profits in Trauma?
There are many ways to diversify in the cleaning industry. Trauma cleanup is one of the more challenging options. See what it takes to get into the trauma cleanup business.
Desperate carpet cleaner or smart niche marketer?
Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
Is there a down-side to the “Five Around” door hanger concept for carpet cleaners?
One California carpet cleaner wants to know if he could be sued in a house break-in where supposedly the thieves targeted the home after seeing the door hanger outside. Hmmm … good question! Where do you folks come up with this stuff! Steve takes the query and runs with it …
Don’t “order” your clients around!
How you phrase a simple customer request can have a dramatic effect on the all-important relationship between client and company.
Turning the tables on those pesky “Price Shoppers”!
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
Search out your Restoration Customer’s concerns
On a Restoration Job keeping the peace comes first. See how a house plant can help you achieve this.
Internet scam or innovative on-line marketing?
The internet offers customized and targeted marketing that can be incredible … or a complete waste of money! How to tell the difference? Steve (with Big Billy’s help) shares a few thoughts.
How to get positive online carpet cleaning reviews
Imagine the power of a “Cheerleader on steroids” that instead of referring 5 or 6 friends actually will sell your services to thousands of strangers! Learn here how you can tactfully promote online reviews …
Hungry for Commercial Accounts?
Commercial cleaning accounts done on a monthly basis can be very profitable.
Creating Cheerleaders through courteous driving …
Today, right now thousands of negative Moments of Truth are being created by thoughtless carpet cleaning technicians recklessly speeding on the way to their next job! Don’t let your people be among them …