Steve Toburen 
All too often your front line employees can create their “own little kingdoms” by not consistently following company procedures. Tactfully add “Employee Accountability” with this week’s QuickTIP …
A Maine cleaning professional frets about the survival rate among carpet cleaning start ups. Steve never did and explains why you don’t need to worry about other people’s “survival rate” else either …
As an entrepreneur your most valuable business resource is your time … are you using it effectively? Steve helps you break down what this means.
Restaurant tables and chairs- the bane of every carpet cleaner! Steve dishes out the secrets to how his company very profitably cleaned over 50 restaurants every month PLUS one BIG commercial cleaning NO-NO to avoid!
We hear it all the time, “A picture is worth a thousand words”. Create a “picture” in the home owner’s mind that explains exactly WHY her high traffic areas don’t look as clean and shiny as the carpet under her sofa!
So should you incorporate to protect personal assets? We can’t say as a) no one here is an attorney PLUS b) we don’t know your personal situation. But a few thoughts …
Win Customer Cheerleaders by briefly explaining the cleaning process and how you are going to do it. Your goal is to give the home owner enough knowledge to FEEL in control.
There are many ways to diversify in the cleaning industry. Trauma cleanup is one of the more challenging options. See what it takes to get into the trauma cleanup business.
Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
One California carpet cleaner wants to know if he could be sued in a house break-in where supposedly the thieves targeted the home after seeing the door hanger outside. Hmmm … good question! Where do you folks come up with this stuff! Steve takes the query and runs with it …
How you phrase a simple customer request can have a dramatic effect on the all-important relationship between client and company.
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
On a Restoration Job keeping the peace comes first. See how a house plant can help you achieve this.
The internet offers customized and targeted marketing that can be incredible … or a complete waste of money! How to tell the difference? Steve (with Big Billy’s help) shares a few thoughts.
Imagine the power of a “Cheerleader on steroids” that instead of referring 5 or 6 friends actually will sell your services to thousands of strangers! Learn here how you can tactfully promote online reviews …