Why (and how) to create a ‘Shared Vision’!
Employees “get on board” much more easily if they’ve helped design your “business choo-choo”. So bring one or more key people with you to our SFS seminar!
communication
Increased online communication means less problems
Bring “peace” to the life of an adjuster or property manager and they will love you (and be loyal) forever! So HOW can you do it? Here’s one way.
Use ‘cloud storage’ for client information sharing
Become the “go-to company” for an insurance adjuster or a commercial facility manager and they’ll stay with you forever.
Google+ for Cleaners & Restorers: A Primer
Are you “on the fence” about online marketing? Not sure if you need it or can manage it? So just WHAT the heck is “social media” and HOW can you use it as a “Strategy for Success”?
The Three A’s – Part 3: Affability
Are you nice to your customers? Who isn’t? But are you affable? In the speed of today’s business world being pleasant, friendly or sociable is a luxury many business owners feel that they just can’t afford. Chuck reviews why cleaners and restorers need a little bit of “bedside manner”.
Words Do Matter (Part II)
Here are some more words to avoid along with the better replacements. Plus, our readers chime in with their favorite expressions.
The Three A’s – Part 2: Accessibility
If you are in Emergency Disaster Restoration 24-7 “accessibility” is a no-brainer. But what about the average cleaner? Who should he or she be accessible to? Chuck adjusts our Customer’s Eyeglasses…
Words DO matter!
Words paint a mental image in the already stressed out mind of your residential client. So Steve shares some great “replacement phrases” for the negative word “spray”!
Cautiously addressing the client in her home
A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!
Sell more commercial accounts with a “DSM”
Selling is a PROCESS- not an “event”! The more hooks you put in the water the more fish you catch. So get off the truck and get face-to-face. Here is how I made it happen for my business.
When does your over-the-phone sale start?
Instill in your office people that “The sale starts as soon as the phone rings.” Follow this five-step procedure to increase your phone-sales conversions.
Asking permission creates great Moments of Truth
You are a kind, generous person that delights in doing extra things for your clients AND at no charge. So why not get the credit for doing so and in the process create Cheerleader Customers? Steve shares a tip…
Management lessons from the USS Benfold
Ask yourself these three questions every time you become frustrated in your business. Then apply your answers for positive change in your company.
How to sell more cleaning contracts
Most commercial prospects want just a PRICE from you. Here’s how to sell your contract cleaning services. How??? Use this Commercial Carpet Analysis.
What kind of listener are you?
Listening to your clients/ employees/ fellow cleaners (and especially your WIFE) may be your very best “Success Strategy”. Bill Yeadon shares a great “listening resource” and some important reminders.