Let your customer CHOOSE their reminder frequency and medium
Most clients postpone their cleaning because it is (at best) a “tolerated irritation”. This makes customer reminders all the more important. Here’s how to do it …
How to forecast (and avoid) upcoming issues!
Use this weekly cleaning company finances report to get a snapshot of where you are and what is coming down the road.
“Immediate” website response pays off big!
You can’t go wrong by giving your customer control and then doing what they want! Steve reviews options for making this happen …
Maturing gracefully in business- Part 1
The greatest challenge small business owners face isn’t achieving success. It’s maintaining it once they achieve it.
Help your client remind you about carpet protector!
Imagine getting your customer to bring up the “carpet protection” subject! Steve shares how to do this automatically and without the technician having to say a single word!
Can you help me to “forward schedule”?
Steve does the old “good news/bad news” routine with an Australian carpet cleaner. But even Steve’s “tough love” is positive for this family run business…
Leading your Cleaning/Restoration Business- Part II
Chuck talks about two struggles: Employee “pushing versus pulling” and how to resolve the eternal “short term versus long term” financial issues. Read on…
How can I get my techs to be more like me?
Don’t expect to find clones of yourself in the employee marketplace. (And that’s a good thing!) Instead, Steve Toburen gives some alternatives to flogging your current employees.
What’s in YOUR “pipeline”?
Every business needs a quick page-at-a-glance “State of the Union” Report on what is coming at them. (Both good AND bad!)
Yahoo! Local Listings for Cleaners & Restorers: Getting Started
Great online marketing is more than just having a fantastic web site. You must also develop a cohesive and consistent presence with many different online directories. Yahoo! is a great option and its FREE! Read on to learn how to get started…
Leading your Cleaning/ Restoration Business- I
Your employees (present or future) will always be your most valuable asset. Chuck shares some thoughts on developing “engaged” employees.
A great business card “Moment of Truth”
Tweak how you hand over your business card and you will make your prospect feel “extra special”. (And this is always a good thing!)
Finally! Fun and profits from Facebook?
Joe Burnich has discovered an easy, effective and inexpensive way to reach “high value” prospects with Facebook. Read Joe’s very “targeted” advice…
The “Do’s & Dont’s” of business cards
Don’t be boring. Instead, design a biz card that people want to keep. Your card is your first introduction to everyone so make it count. Here’s how to do it…
Angela’s Spaghetti Sauce (Part 2)
To build a successful business we have to attend to ALL of the different functions of the business because these activities are essential parts of the recipe.