Why (and how) to market to your commercial account’s employees
Use personalized carpet spotter bottles to attract new customers at people’s place of business.
Steve Toburen
Cut your stress with Red Tags!
Increase profits and efficiency (and lower your blood pressure!) when you avoid missing equipment on the job by insisting on “Red Tagging” the steering wheel!
Beautiful business! So how do I find a buyer?
A Louisiana cleaner\restorer feels the need for change in his life. Is it time to sell or can he make “adjustments”? Steve offers ideas on both options…
Give your clients the “why and what”
Improve your face to face time with clients. Make your great service even better by providing information that the customer can appreciate and use.
How to “convert” a big cleanup into a regular contract account
A Carolina cleaner is all excited about a big job. Steve returns him to reality with a reminder on regular cash flow and how to get it.
The best (and cheapest) employee motivation? Recognition!
Three steps to keep your field technicians motivated in the endless pursuit of making the cheerleader. Hint- a fun combination of cash and public acknowledgement.
Write their name down IMMEDIATELY!
Developing a relationship over the phone is a real challenge. Your cleaning or restoration company can start building a bond with a new client right from the “git-go” with this little tip…
Selling the BIG property management accounts?
Making “cold call” sales visits can be downright scary. Steve encourages this Arizonan cleaner to be realistic, offers his advice and some moral support!
The why and how of “Thank You”
A multitude of tiny MOTs combined together will create delighted Customer Cheerleaders that will produce millions of dollars in “downstream profits!”
Commercial carpet cleaning confusion?
A Phoenix carpet cleaner needs to get commercial work FAST! Steve shares six points that will get things moving IF he has the “fire in the belly”!
Stop “looming” over your customer!
Respecting personal space is a no-brainer for anyone who works in the customer’s home. But just what do we mean by “respecting” this space? Steve demonstrates one factor.
How to deal with “I wanna a price now” callers!
Any phone script needs tweaking now and then… Steve Toburen’s SFS carpet cleaning phone script is due for a little fine tuning of its own. With these modifications you now have the option of giving a price over the phone and STILL book the job!
Two carpet cleaning techs instead of a solo employee?
Create positive Moments of Truth for both the home owner AND your employees by scheduling two person crews for residential carpet cleaning.
Grab those “BF’s” and “PUD’s”
The power of your subconscious is huge. In fact, just temporarily putting off taking action has given me some of my very best ideas. The challenge is recording your idea once you have it. Steve gives some suggestions.
How can I “work” my 70 year data base of installed carpets?
A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.