Selling the BIG property management accounts?
Making “cold call” sales visits can be downright scary. Steve encourages this Arizonan cleaner to be realistic, offers his advice and some moral support!
Steve Toburen
The why and how of “Thank You”
A multitude of tiny MOTs combined together will create delighted Customer Cheerleaders that will produce millions of dollars in “downstream profits!”
Commercial carpet cleaning confusion?
A Phoenix carpet cleaner needs to get commercial work FAST! Steve shares six points that will get things moving IF he has the “fire in the belly”!
Stop “looming” over your customer!
Respecting personal space is a no-brainer for anyone who works in the customer’s home. But just what do we mean by “respecting” this space? Steve demonstrates one factor.
How to deal with “I wanna a price now” callers!
Any phone script needs tweaking now and then… Steve Toburen’s SFS carpet cleaning phone script is due for a little fine tuning of its own. With these modifications you now have the option of giving a price over the phone and STILL book the job!
Two carpet cleaning techs instead of a solo employee?
Create positive Moments of Truth for both the home owner AND your employees by scheduling two person crews for residential carpet cleaning.
Grab those “BF’s” and “PUD’s”
The power of your subconscious is huge. In fact, just temporarily putting off taking action has given me some of my very best ideas. The challenge is recording your idea once you have it. Steve gives some suggestions.
How can I “work” my 70 year data base of installed carpets?
A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.
Market to “underserved” carpet cleaning sectors
Stop the insanity of trying to underprice the competition on every single job. It’s time for a new tactic. Go where no one else wants to go!
“Help! How do I deal with a business slow down?”
A Philadelphia cleaner’s business hits the wall. What to do? Steve hit’s him with four tough questions and shares four practical ideas to get things back on track.
Never “bicker” over how you measure
Steve shares his tips on avoiding the needless and time-consuming “discussions” with the customer on how the work area should be measured.
What equipment should I buy with $8,000.00 for a carpet cleaning start-up?
A young Denver cleaner ponders commercial carpet cleaning. Steve shares great downloads plus how this budding entrepreneur can attend SFS absolutely free!
Better than a business card?
It is essential to keep your business contact info in front of your customers. Here is one simple, inexpensive “in-the-home reminder” that really works.
How can I overcome inertia in commercial sales?
Tired of the “just send me some literature” response? Steve weighs in with step-by-step instructions for this commercial cleaner to overcome inertia.
Giving more “R&R” to your employees
The more “public” your R&R the more impact it has with an employee. Here is an easy way for clients and coworkers to publicly R&R your employees’ efforts.