Market to “underserved” carpet cleaning sectors
Stop the insanity of trying to underprice the competition on every single job. It’s time for a new tactic. Go where no one else wants to go!
Steve Toburen
“Help! How do I deal with a business slow down?”
A Philadelphia cleaner’s business hits the wall. What to do? Steve hit’s him with four tough questions and shares four practical ideas to get things back on track.
Never “bicker” over how you measure
Steve shares his tips on avoiding the needless and time-consuming “discussions” with the customer on how the work area should be measured.
What equipment should I buy with $8,000.00 for a carpet cleaning start-up?
A young Denver cleaner ponders commercial carpet cleaning. Steve shares great downloads plus how this budding entrepreneur can attend SFS absolutely free!
Better than a business card?
It is essential to keep your business contact info in front of your customers. Here is one simple, inexpensive “in-the-home reminder” that really works.
How can I overcome inertia in commercial sales?
Tired of the “just send me some literature” response? Steve weighs in with step-by-step instructions for this commercial cleaner to overcome inertia.
Giving more “R&R” to your employees
The more “public” your R&R the more impact it has with an employee. Here is an easy way for clients and coworkers to publicly R&R your employees’ efforts.
Burning out with janitorial in New Zealand!
A New Zealand cleaner “bought a job” ten years ago but now finds himself burning out and facing a dead end. Steve shares some options and resources that just might help …
Make a “day before” phone call
A “day before” Confirmation Call creates efficiency and profitability for you. Even better, it is a great positive Moment of Truth for the home owner…
Gently ‘encourage’ marginal employees to move on!
Nothing is more important to your financial future (and personal happiness) than finding stellar employees that “buy in” to your business vision.
Can a carpet cleaner survive in a rural area?
A Chicago area cleaner is facing a “forced move” to rural Missouri. Can he not only survive but prosper?
Avoid negative cell phone Moments of Truth
You’ve worked really hard to polish your company image. Don’t let bad cell phone habits bring it down. Get started with these TIPS from the frontlines of a really successful carpet cleaning operation.
How can I keep these “inherited” carpet cleaning customers?
A grieving friend asks how he can carry on the legacy (and clientele!) of his fallen carpet cleaning associate. Steve shares some practical advice …
Consider part time instead of full time workers
Ready to hire your first employee? Or maybe due to expansion you are eying the possibility of hiring more. Steve highlights the benefits of using part-time help.
“Steve, what if you could do it all over again?”
A struggling Alabama carpet cleaner asks Steve, “What would you do differently if you could rebuild and sell your business all over again”? Steve (of course) waxes nostalgic as he looks back over the last forty years …