Painting Your Success- Part 3
Here are three examples of well-known successful visionaries that overcame initial self-doubt.
How to recover from a service blunder
Here is a simple acronym “road map” for making unhappy clients into “Turbo” Customer Cheerleaders!
Can I sell carpet cleaning door to door?
A Rochester, NY carpet cleaner needs some effective low cost marketing. Steve says if you are going to “burn some shoe leather” you better get a good return on your investment! Here’s how…
Painting Your Success- Part 2
As you reach for success, you must defeat the inner Critic that wants to control your mental palette of choices. It is time to prepare yourself mentally for success!
Words Do Matter (Part II)
Here are some more words to avoid along with the better replacements. Plus, our readers chime in with their favorite expressions.
The Three A’s – Part 2: Accessibility
If you are in Emergency Disaster Restoration 24-7 “accessibility” is a no-brainer. But what about the average cleaner? Who should he or she be accessible to? Chuck adjusts our Customer’s Eyeglasses…
Strategies for Success Seminar- July, 2012 (Jon-Don Seattle, WA)
“There is no other program or business coach in the industry that will do more to systematize your marketing your financials, your operations or your future success, period!!! The best part, there are no ulterior motives, or back of the room fire sales.”
Painting Your Success- Part 1
Every day you wake up with a choice- will you create something totally original or just keep following the crowd?
Words DO matter!
Words paint a mental image in the already stressed out mind of your residential client. So Steve shares some great “replacement phrases” for the negative word “spray”!
How can I get rid of my “skating rink” floors?
This Atlanta based restaurant owner is (rightly) concerned about his slippery kitchen floor. Can he solve this safety issue before a lawsuit takes him under?
The Three “A’s” – #1 Ability
Chuck Violand is sure you know HOW to perform the work you offer. The real question is, how can you communicate your expertise to your customers? Check out these recommendations.
Cautiously addressing the client in her home
A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!
Born to Win
Zig Ziglar has written 29 books throughout his life. Born To Win takes those 29 books and boils them down to the basics. If you want to be a winner then you need to follow these basics and principles.
Praise employees AND promote your company
Let’s be honest here. Few people brag about being a carpet cleaning tech! So Steve says you must motivate your employees with “Public Recognition”. (And get some free marketing for your company at the same time!)
The Real “Secret” to Marketing
Bill Yeadon typed the word “secrets” into Amazon.com and received 168,876 hits. This made him wonder: “Are there really any ‘secrets’ in marketing?”