Cautiously addressing the client in her home

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A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!

Born to Win

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Zig Ziglar has written 29 books throughout his life. Born To Win takes those 29 books and boils them down to the basics. If you want to be a winner then you need to follow these basics and principles.

Praise employees AND promote your company

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Let’s be honest here. Few people brag about being a carpet cleaning tech! So Steve says you must motivate your employees with “Public Recognition”. (And get some free marketing for your company at the same time!)

Sell more commercial accounts with a “DSM”

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Selling is a PROCESS- not an “event”! The more hooks you put in the water the more fish you catch. So get off the truck and get face-to-face. Here is how I made it happen for my business.

How much should I charge in commercial cleaning?

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This simple form will help you gather the information you need to know your true production costs and therefore how much to charge in commercial cleaning.

Don’t disrespect “followership”- Part 2

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“Followership” plays an important role in being an effective leader. Chuck Violand shares three more suggestions to help you develop your followership skills.

Do I need my very own “domain name”?

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Just what is a domain name and why are they important for cleaners and restorers? Steve calls in an expert to break down the basics of domain names and how to pick one for your cleaning company.