How to get more cleaning customer referrals
Even after a “good job” most clients won’t refer you. This simple “Moment of Truth” checklist will have homeowners boost your cleaning customer referrals!
When does your over-the-phone sale start?
Instill in your office people that “The sale starts as soon as the phone rings.” Follow this five-step procedure to increase your phone-sales conversions.
Don’t disrespect “followership”- Part 1
While leadership is all the rage, Chuck Violand thinks it’s time to build a case for followership. After all, following is a critical component of being an effective leader.
Should I buy a restoration franchise?
Is disaster restoration a good fit for this Tennessee constructor? Steve’s “Who-What-Where-Why-When-How” response lays the groundwork for any business decision you might be pondering.
Asking permission creates great Moments of Truth
You are a kind, generous person that delights in doing extra things for your clients AND at no charge. So why not get the credit for doing so and in the process create Cheerleader Customers? Steve shares a tip…
How to get more water damage jobs
This water damage interview form gives a professional polish to your company while putting the customer at ease as you offer answers to all their concerns.
I STILL don’t have a web site- HELP!
A veteran successful Sacramento cleaner confesses that he still hasn’t jumped on the Internet marketing band wagon. Steve suggests he keep on doing what he does best- and let the experts do their job!
Always “do extra” but never do it “for free”!
Value Added Service is all about going the extra mile to make your customer happy. Here are a few options and tips on how to present your “no-charge” extras.
Management lessons from the USS Benfold
Ask yourself these three questions every time you become frustrated in your business. Then apply your answers for positive change in your company.
How to sell more cleaning contracts
Most commercial prospects want just a PRICE from you. Here’s how to sell your contract cleaning services. How??? Use this Commercial Carpet Analysis.
Focus on your technician’s shoes!
If you are cleaning floors you must focus on the work AND the shoes you are wearing. Why? Because your client will be! So your technician’s shoes should reflect your company’s “Commitment to Cleanliness”.
What kind of listener are you?
Listening to your clients/ employees/ fellow cleaners (and especially your WIFE) may be your very best “Success Strategy”. Bill Yeadon shares a great “listening resource” and some important reminders.
SFS QuickFIXs – Simple solutions that pay off BIG!
We’re picking out our favorite low investment / BIG return solutions from SFS and giving them away free. Start using any QuickFIX today to “Make More Money” tomorrow. (They really are that easy!)
Spring “Open House” marketing
Real Estate agents countrywide are getting into their “Open House” groove. Breaking into this market gives your company more work and more exposure. How can you do it? Easy! Steve outlines the steps to take …
Can you help a “Just Starting Out” carpet cleaner?
Too many cleaners stumble through life flitting from one business model to another. So here’s a starting out checklist of business and life model options.