Capture your employee’s creative ideas
Wise entrepreneurs eagerly embrace advice and counsel- especially from their employees. So make it easy for your front-line technicians to share their insights.
Steve Toburen
Painting Your Success- Part 3
Here are three examples of well-known successful visionaries that overcame initial self-doubt.
How to recover from a service blunder
Here is a simple acronym “road map” for making unhappy clients into “Turbo” Customer Cheerleaders!
Can I sell carpet cleaning door to door?
A Rochester, NY carpet cleaner needs some effective low cost marketing. Steve says if you are going to “burn some shoe leather” you better get a good return on your investment! Here’s how…
Painting Your Success- Part 2
As you reach for success, you must defeat the inner Critic that wants to control your mental palette of choices. It is time to prepare yourself mentally for success!
Words Do Matter (Part II)
Here are some more words to avoid along with the better replacements. Plus, our readers chime in with their favorite expressions.
Painting Your Success- Part 1
Every day you wake up with a choice- will you create something totally original or just keep following the crowd?
Words DO matter!
Words paint a mental image in the already stressed out mind of your residential client. So Steve shares some great “replacement phrases” for the negative word “spray”!
How can I get rid of my “skating rink” floors?
This Atlanta based restaurant owner is (rightly) concerned about his slippery kitchen floor. Can he solve this safety issue before a lawsuit takes him under?
Cautiously addressing the client in her home
A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!
Praise employees AND promote your company
Let’s be honest here. Few people brag about being a carpet cleaning tech! So Steve says you must motivate your employees with “Public Recognition”. (And get some free marketing for your company at the same time!)
“Making it easier” by using pocketed folders
Give your customers personalized attention with these simple pocketed folders. This easy tweak will save time and aggravation for everyone.
Are you “naturally curious”?
Guest contributor Ivan Turner weighs in with reflections on a dangerous proverb…
Sell more commercial accounts with a “DSM”
Selling is a PROCESS- not an “event”! The more hooks you put in the water the more fish you catch. So get off the truck and get face-to-face. Here is how I made it happen for my business.
How can I get my very own “domain name”?
SFS guest blogger, Jim Tome, explains how you can claim your own domain name and start using it right away. (Even if you aren’t ready to launch a website!)