Your website address MAY be more important than your phone #!

Many customers don’t want to “chat” – they want to make their decision and even book the job online. Steve reminds you to help your prospects find your website easily…

Restoration: Breaking through the PSP barrier?

So how can a water damage restoration company “break through the clutter” of an adjuster’s day? How can you get him or her to focus on the superior value and savings you provide?

Making your Photo ID badges even better!

Wearing a simple photo ID badge calms your first time client’s silent fears and is a great Moment of Truth. Now Steve weighs in on how to get even more traction out of ID badges!

Creating Cheerleaders with “Magic Squares”

Let’s face it- in residential cleaning (or even more in restoration) it is all about “Putting on a show”! In this QuickTIPS we break down just why this “dog and pony show” matters so much.