Creating Cheerleaders with “Magic Squares”
Let’s face it- in residential cleaning (or even more in restoration) it is all about “Putting on a show”! In this QuickTIPS we break down just why this “dog and pony show” matters so much.
quickTIPS
Go to Full QuickTIPS Directory
Tried and proven Techniques, Ideas, Procedures and Systems (TIPS) that have been submitted from Strategies For Success members. If you would like to join the fun you can submit your own as well!
Respect your client’s “Personal Space”
You (and your employees) have a very short time to put your customer’s mind at ease. How long? Steve says two minutes! So you better get started off right…
Capture your employee’s creative ideas
Wise entrepreneurs eagerly embrace advice and counsel- especially from their employees. So make it easy for your front-line technicians to share their insights.
How to recover from a service blunder
Here is a simple acronym “road map” for making unhappy clients into “Turbo” Customer Cheerleaders!
Words Do Matter (Part II)
Here are some more words to avoid along with the better replacements. Plus, our readers chime in with their favorite expressions.
Words DO matter!
Words paint a mental image in the already stressed out mind of your residential client. So Steve shares some great “replacement phrases” for the negative word “spray”!
Cautiously addressing the client in her home
A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!
Praise employees AND promote your company
Let’s be honest here. Few people brag about being a carpet cleaning tech! So Steve says you must motivate your employees with “Public Recognition”. (And get some free marketing for your company at the same time!)
“Making it easier” by using pocketed folders
Give your customers personalized attention with these simple pocketed folders. This easy tweak will save time and aggravation for everyone.
Sell more commercial accounts with a “DSM”
Selling is a PROCESS- not an “event”! The more hooks you put in the water the more fish you catch. So get off the truck and get face-to-face. Here is how I made it happen for my business.
“Where are all the good employees?”
Sooner or later most of you will hire an employee(s). Much of the time your new hire will be an unmitigated disaster! SFS member John Mapes shares a great hiring tip…
When does your over-the-phone sale start?
Instill in your office people that “The sale starts as soon as the phone rings.” Follow this five-step procedure to increase your phone-sales conversions.
Asking permission creates great Moments of Truth
You are a kind, generous person that delights in doing extra things for your clients AND at no charge. So why not get the credit for doing so and in the process create Cheerleader Customers? Steve shares a tip…
Always “do extra” but never do it “for free”!
Value Added Service is all about going the extra mile to make your customer happy. Here are a few options and tips on how to present your “no-charge” extras.
Focus on your technician’s shoes!
If you are cleaning floors you must focus on the work AND the shoes you are wearing. Why? Because your client will be! So your technician’s shoes should reflect your company’s “Commitment to Cleanliness”.