Develop a dedicated “water loss landing page”
You can’t depend on adjuster’s referrals alone for water losses. Desperate homeowners need your immediate expert advice. We show you how to be found easily.
quickTIPS
Go to Full QuickTIPS Directory
Tried and proven Techniques, Ideas, Procedures and Systems (TIPS) that have been submitted from Strategies For Success members. If you would like to join the fun you can submit your own as well!
Cleaning up by “doing good”!
Restoration operations, building service contractors and carpet cleaning companies can all offer charitable efforts for the community. (And win a few new customers along the way!)
“Show and tell” with an In-Line Filter
You work really hard to get the dirt and grime out of your customer’s carpet. Let them “see” your expert work with this time-saving tool.
Restoration: Breaking through the PSP barrier?
So how can a water damage restoration company “break through the clutter” of an adjuster’s day? How can you get him or her to focus on the superior value and savings you provide?
Making your Photo ID badges even better!
Wearing a simple photo ID badge calms your first time client’s silent fears and is a great Moment of Truth. Now Steve weighs in on how to get even more traction out of ID badges!
Creating Cheerleaders with “Magic Squares”
Let’s face it- in residential cleaning (or even more in restoration) it is all about “Putting on a show”! In this QuickTIPS we break down just why this “dog and pony show” matters so much.
Respect your client’s “Personal Space”
You (and your employees) have a very short time to put your customer’s mind at ease. How long? Steve says two minutes! So you better get started off right…
Capture your employee’s creative ideas
Wise entrepreneurs eagerly embrace advice and counsel- especially from their employees. So make it easy for your front-line technicians to share their insights.
How to recover from a service blunder
Here is a simple acronym “road map” for making unhappy clients into “Turbo” Customer Cheerleaders!
Words Do Matter (Part II)
Here are some more words to avoid along with the better replacements. Plus, our readers chime in with their favorite expressions.
Words DO matter!
Words paint a mental image in the already stressed out mind of your residential client. So Steve shares some great “replacement phrases” for the negative word “spray”!
Cautiously addressing the client in her home
A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!
Praise employees AND promote your company
Let’s be honest here. Few people brag about being a carpet cleaning tech! So Steve says you must motivate your employees with “Public Recognition”. (And get some free marketing for your company at the same time!)
“Making it easier” by using pocketed folders
Give your customers personalized attention with these simple pocketed folders. This easy tweak will save time and aggravation for everyone.
Sell more commercial accounts with a “DSM”
Selling is a PROCESS- not an “event”! The more hooks you put in the water the more fish you catch. So get off the truck and get face-to-face. Here is how I made it happen for my business.